Master in International Marketing and Strategic Communication

Coordinatori: Lalla Spazzi Pedroni e Michelangelo Tagliaferri

Since the very start in 1988, Accademia di Comunicazione has always been committed to the development of international projects of factual cooperation, identifying as a priority the starting, growing and consolidating of links with foreign academic and professional Institutions in the field of education and training focused on information/communication in order to meet the challenges that the globalisation of markets and European integration make us confront with.
As a significant achievement of our international commitment, Accademia di Comunicazione has been the first School in Europe to design and deliver, in 1993, an international modular Course of Master in European Business Communication in partnership with the Nottingham Trent University, Sup de Pub Campus/Paris, Leuven University, the Universidad Complutense de Madrid, the Universitat Autonoma de Barcelona and the Università agli Studi of Siena. Though its initial structure, and title, has necessarily been revised over the years to meet the need of carefully adjusting and updating the programme contents in order to keep up with the developmental trends of the communication industry, the Programme still remains faithful to the original philosophy of providing participants with a unique learning experience by studying in different learning environments.

Background

The three institutions offering the modular programme of Master in International Marketing and Strategic Communication have an acknowledged excellent reputation in the specific area of the modules they deliver.
The Accademia di Comunicazione, founded in 1988 in Milan, is an independent university-level Institution and the first School in Italy where the teaching philosophy of learning by doing places emphasis both on theoretical knowledge and professional skills.
Nottingham Business School, the largest of the 8 Faculties in Nottingham Trent University, has a longstanding tradition in delivering post-graduate courses with an international focus.
The Universitat Autonoma de Barcelona is highly reputed and "centre of excellence" in the Audio-visual sector of Communication, offering first-rate technological equipment.