The Future of Creativity
Teacher: Joakim Thulin, Head of Insight Berghs School of Communication.
Campaigns have been replaced by dialogues, glossy by sustainable, and the consumers are now co–creators. The technological evolution provides unlimited opportunities for us to interact with each other, compare prices, discuss the level of service, mock empty brand promises and demand answers. Given this new canvas, the need to understand your customers has never been greater. The Future of Creativity is a journey through the latest successful creative and marketing ideas from the global industry. Cases are deconstructed in class and participants learn about 4 key insights, 4 tools, and 7 trends distilled by Berghs School of Communication.
This inspiring session turns then into a workshop: this is where participants transform knowledge into skills by working on a creative brief.