The Future Of Creativity Programma

Day 1 - morning

Introduction
Who are we (all):
How we teach and learn:
How we approach the subject
Toolbox

Exercise: The Brief
Introduction to the project brief and to the groups. Group work starts, we explore the challenge, define the scope of the project and set goals.

Module #1: Core values driving Scandinavian Creativity

Transparency
Equality
Cases
Sustainability
Cases

Exercise: Revisit the brief
Each group revisit the brief applying a transparent, equal, or sustainable perspective to the challenge.

Day 1 - afternoon

Module #2: The Future of Creativity 2019: Four Insights

Ecosystems
Business Creativity
Consumer Obsession
Cases
Trust
Cases

Exercise: add Insights
Each group works on the brief applying one of the four insights.

Module #3: The Future of Creativity 2019: Four Tools

Behaviour Design
Cases
Business Intelligence
Cases
Ideation
The 3 Vs: Visual, Video & Voice
Cases

Exercise: Apply Tools
Each group works on the brief applying one of the four insights. Quick review and end of day 1.

Day 2 - morning

The Future of Creativity 2019: Seven Trends
Data is a butler, not a stalker
Cases
Solvertising
Spirituality - the last frontier
Cases
Spark conversations
Cases
It’s down to DNA
Cases
Hackvertising
Cases
Playfulness

Day 2 - afternoon

Exercise: Apply trends
Each group develop the solution and apply relevant trends.
Idea presentation Feedback & Acceleration
Each group presents a draft solution to the brief, gives and receives feedback, and collects inputs on how to improve the idea.
Final presentations
Groups pitch their refined solution for a final review.
Course End
We end the course with a final moment of self-reflection, answering questions such as: What have I learned? What do I know better? What have I grown acceptance for? What can I do with it?