Innovation Course Programma - Fondazione Accademia Di Comunicazione

How to work with Innovation Processes programma

This 2-day course will give you the basic knowledge needed to work with innovation, for real. You will get insight into various innovation processes, IDEO, Google Design Sprint, Spark, Design Thinking and a wealth of tools that you can use to suit your company's specific needs, but you will be trained specifically to use Spark.

During this course you will experience and learn the importance of working with interdisciplinary teams, rapid prototyping, and constant interaction in order to harness the full creative potential of the individual, the group, and the network. The course follows Berghs School of Communication’s methodology with a “learn by doing” approach and combines lectures with practice.

The Spark process consists of a workshop based on the following steps:

  • Set the stage - introduction and collectively defining the sprint brief
  • Define - explore pains and opportunities through a tailored and facilitated process
  • Actionable Directions - identify what we need to solve and turn it into actionable directions
  • Ideation - generate ideas (quantity before quality) through a tailored and facilitated Ideation process.
  • Prototyping - create one prototype to visualise your idea and prepare it to be shared and tested.

Set the stage
During this session we will share an introduction and inspiration of why we are here and the aim for the workshop. The output will be a collective understanding and group reflection of the challenge (the brief).

During this part we will discover what “jobs need to be done” and identify the “pains” and “gains” that need to be solved to make it happen. We unloaded critical information from all of the participants - identified what we need to solve and turned these findings into actionable directions. The actionable directions acts as a brief to explore opportunities, prototype and test them through a tailored and facilitated Ideation process.

Ideation & Prototyping
The goal of this phase is to create ideas (quantity before quality) through a tailored and facilitated idea-generation process. The participants continue to work in interdisciplinary groups on the presented brief.
The output of the workshop will lead to alignment in the team around the main challenge, will help set priorities, rank multiple ideas and create one (1) low-fi prototype per team.

What you get.
  • Introduction to various innovation processes, specifically Spark.
  • Design Thinking — A creative approach and a method for solving complex problems.
  • Design Sprint — How do we solve complex challenges in a short period of time.
  • Methods — Tools, models and matrixes.
  • Prototyping — Transforming ideas into prototypes.
  • User tests — Testing prototypes on users.