D&AD 2017 - Accademia di Comunicazione
 
 
Altri Progetti

Gift Finder

D&AD 2017. John Lewis.

Angela Celano (Art Director). Iridiana Luppi, Alice Ravetta, Stefano Nappa (Copywriter).

Men, let’s face it: you never know what she wants, you always wait until the very last moment and you end up buying the strangest presents. But John Lewis, who wants men to stop disappointing women, invented “Gift finder”, a special service that analyses the Facebook profile of the person you want to buy a present for in order to help you find the perfect one. It only takes a few seconds to have a lot of suggestions: men only have to choose what they like the most and collect it from the store to make women truly happy.