MARKETING AND BUSINESS COMMUNICATION

Two-year Higher Education Course

marketing

The 2-year full-time Course addresses young people who, in possession of a high school diploma, wish to acquire the knowledge, competences and skills required to start a career in the field of the marketing and communication industry where the digital sector covers the lion’s share. A shorter and focused educational path capable of granting them sound foundations in the principles of marketing and communications and a rapid access to the profession.

The Higher Education Course in Marketing and Business Communication is a two-year educational path starting each October with compulsory full-time attendance (Monday to Friday)

Competences and skills required to start a career in the Marketing and Communication field must be acquired through hands-on experience not only books in order to cope with the extremely rapid changes requiring continual updating.

Accademia di Comunicazione, thanks to programs constantly updated according to job market demand and a teaching staff made up of distinguished professionals, offers its students an educational environment where they acquire skills and a problem-solving mindset through a project-oriented methodology.

Live projects by real companies developed in small teams, paired up with creatives, under the guidance of professionals are the core activities throughout the Course.

The Accademia di Comunicazione educational approach is based on the ‘learning by doing’ methodology. That’s why at Accademia the teaching staff is made up exclusively of outstanding professionals in the various fields of Communication: Marketing, Brand, PR and Communication Managers from the most important Italian and international organizations.

Professionals transfer available expertise and knowledge while guiding and supervising students in the realization of marketing and communication projects.

The 2-year FT Course in Marketing and Business Communication aims at providing participants with a broad body of knowledge and sound professional competences which enable them to manage the integrated marketing communications for brands, products and services. Students develop customer-centric multichannel strategies to meet the new parameters imposed by digital and social media marketing and communication.

The Course’s program is a concrete answer to the demand of the marketing and the communication industry in which skills in the digital field are fundamental. The whole path structure provides the participants with knowledge and specific technical skills and allows immediate entry into the job.

During the first year of the Course study program, the students acquire the fundamental basics by in-depth analysis of the strategic apparatus in all communication (marketing, communication, media, public relations and advertising) owing to the complex changes generated by the now-essential use of digital technology. Knowing what the various areas are today and the reasons behind the change in their strategic approach implies that the development of the course begin from the current state of the art with necessary cross-reference to the development processes.

During the second year the students further investigate the use of digital technology in all areas of their future professional careers at companies and/or agencies in marketing, communication, public relations and media.

At the end of the Course, internships at Companies, Agencies, Associations and Professional Studios are scheduled for each and every student. Internships subsequently turn into proper jobs and the start of their professional career.

Those who attend the Course in Marketing and Business Communication have a wide range of career opportunities since they can count on an all-round preparation which has provided them with those operational skills that the market requires in order to satisfy the needs of an ever-faceted world of professions in marketing and communication, now necessarily customer-centric and connected.
Those professions are:
– Company Communications Manager
– Company Product Manager
– Press Agency Account Manager
– Public Relations Expert
– Media Planner in Media Agencies and Advertising Brokers
– Strategic Planner
– Production Studio Producer
– Web Content Writer
– Digital Media Planner
– Digital Media Strategist
– Integrated Digital Media Specialist
– Web Content Manager
– SEO Specialist
– Social Media Planner
– Social Media Analyst
– Community Manager
– SEM Specialist
– Web Analyst
– Digital PR
– Brand Reputation Specialist
– Mobile Marketing Manager
– Project Manager

Fees are reduced according to family income. There are 6 income brackets.

The requisite needed in order to attend the course is a high school diploma

An appointment for an admissions interview of mutual acquaintance and motivational assessment must be fixed in order to attend the course.

The course issues a certificate of competence which certifies professional qualification in line with the directives and regulations of the EU community.

Competences acquired throughout this course are certified by the Region of Lombardy and are valid within the EU as part of the EUROPEAN QUALIFICATIONS FRAMEWORK FOR LIFELONG LEARNING (EQF).