COPYWRITING

TWO-YEAR HIGHER EDUCATION COURSE

copywriting

The 2-year full-time Course addresses young people who, in possession of a high school diploma, wish to start working immediately and acquire tools and skillsets in order to turn their passion for writing into a profession: writing for Advertising, as Copywriters.

The Post-diploma Course in Copywriting for Advertising is a very captivating journey both for the elevated hours of effort and for the difficulty of freeing oneself from all rational superstructures in order to allow the possibility of the impossible to resurface, transgression of cornerstone principles in dialectics, lateral thinking, abandonment of the cause-and-effect principle, recovery of intuition instead of solely using reason and, above all, a lack of fear in transgressing the rules of logic.

The Higher Education Course in Copywriting for is a two-year educational path starting each October with compulsory full-time attendance (Monday to Friday)

Competences and skills required to start a career in the Copywriting field must be acquired through hands-on experience not only books in order to cope with the extremely rapid changes requiring continual updating.

Accademia di Comunicazione, thanks to programs constantly updated according to job market demand and a teaching staff made up of distinguished professionals, offers its students an educational environment where they acquire skills and a problem-solving mindset through a project-oriented methodology.

Live projects by real companies developed in small teams under the guidance of professionals are the core activities throughout the Course, whose aim is the construction of a professional portfolio to enter the world of employment with.

The Accademia di Comunicazione educational approach is based on the ‘learning by doing’ methodology. That’s why at Accademia the teaching staff is made up exclusively of outstanding professionals in the various fields of Communication: Creative Directors, Copywriters, Photographers, Directors, Writers and Communication Experts from the most important Italian and international Advertising Agencies, Experts on audio and video editing techniques, Experts in music production for Communication.

Professionals transfer available expertise and knowledge while guiding and supervising students in the realization of copywriting and communication projects.

During the Course, students participate (and win) in the most important national and international awards with guidance from Italian and English Creative Directors:

ADCI Awards – Italian Art Directors club Award; The One Show College Competition: the New York Art Directors Club Award – The D&AD Student Awards : the British Art Directors Club Award– Spot School Award: The International Mediterranean Award– Young Lions: the Roger Hatchuel Academy Award in Cannes – Future Lions.

The 2-year FT Course in Copywriting for Advertising aims at providing participants with a broad body of knowledge and sound professional competences which enable them to manage the integrated marketing communications for brands, products and services. Students develop customer-centric multichannel strategies to meet the new parameters imposed by digital and social media marketing and communication.

The Course’s program is a concrete answer to the demand of the marketing and the communication industry in which skills in the digital field are fundamental. The whole path structure provides the participants with knowledge and specific technical skills and allows immediate entry into the job.

During the first year of the course’s study programme, the students acquire the fundamental basics of Communication, not only in the context of writing skills but also in Marketing and Visual Communication. Creativity workshops with art directors and graphic designers are also planned.

The second year follow-up aims at the formation of professionals endowed with integrated knowledge of communication and elevated levels of creativity in language interaction.

Acquired competences will not only allow participants to be Copywriters in Press Agencies but also carry out strategic-project oriented professions in the fields of information, television and radio broadcasting, direction, online journalism, social media management, advertising, press offices, web TVs and for all unconventional and digital fields.

At the end of the Course, internships at Companies, Agencies, Associations and Professional Studios are scheduled for each and every student. Internships subsequently turn into proper jobs and the start of their professional career.

Those who attend the two-year Higher Education Course in Copywriting may work as:

– Copywriters in Press Agencies

– Producers in Production Studios

– Strategic Planners after a few years of experience

– Web Content Writers

– Web Content Managers

– SEO Specialists

– Social Media Analysts

– Community Managers

– Digital PR

– Brand Reputation Specialists

Fees are reduced according to family income. There are 6 income brackets.

The requisite needed in order to attend the course is a high school diploma.

An appointment for an admissions interview of mutual acquaintance and motivational assessment must be fixed in order to attend the course.

To allow the students to check whether their professional interest actually concerns

the copywriting and to be able to advise them to take this path or not, is delivered the material for a test of creativity to be carried out at home.

The works must then be sent to Accademia di Comunicazione and will receive a detailed comment.

The Course issues a certificate of competence which certifies professional qualification in line with the directives and regulations of the EU community.

Competences acquired throughout this course are certified by the Region of Lombardy and are valid within the EU as part of the EUROPEAN QUALIFICATIONS FRAMEWORK FOR LIFELONG LEARNING (EQF).

Owing to both its history and the quality of the formative method the Course has obtained the patronage of the Italian Art Directors club.