MARKETING AND BUSINESS COMMUNICATION
The Master Programme, ASFOR accredited, is a postgraduate educational path addressed to students holding a Bachelor’s or Master’s degree in whatever discipline who wish to pursue a profession in the On/Off line Marketing and Communication field.
The Master Program offers two intakes
October – May; March – October.
For both intakes the internship period begins after the end of the Master’s Program.
The Course is full-time (Monday to Friday, approximately 8 hours per day) with mandatory attendance.
The Master’s Program specializes in the following areas: strategic and operational marketing, offline and online communication, public relations; digital PR and OLMR, trade marketing; brand management; event management; digital marketing; media and digital media planning; social media management; media research; account and digital account; strategic planning and strategic digital planning; project management, unconventional communication.
Accademia di Comunicazione educational approach is based on the ‘learning by doing’ methodology.
Competences and skills required to start a career in the Marketing and Communication field must be acquired through hands-on experience not only books in order to cope with the extremely rapid changes requiring continual updating.
That’s why at Accademia the teaching staff is made up exclusively of outstanding professionals in the various fields of Communication: Marketing, Brand, PR and Communication Managers, Creative Directors, Copywriters, Graphic Designers, Illustrators and specialists in Visual Communication, Audio and Video Editing from the most important Italian and international organizations
Accademia di Comunicazione, thanks to programs constantly updated according to job market demand and close ties with the communication industry, offers its students an educational environment where they acquire skills and a problem-solving mindset through a project-oriented methodology with Live projects set by real companies developed in small teams, pairing up with creatives, under the guidance of professionals.
The active learning method stimulates and adds value to soft skills in terms of relational and behavioral competences. Participants strengthen their abilities of analysis and synthesis, leadership, collaboration, interpersonal relationships, time and priority management, project-orientation and stress tolerance.
One of the Programme’s strong points is also the systematic collaboration between students from the Master’s degree and creativity Course students in project development, thus reproducing the environment of a real communication agency: a cross-fertilization that is a real improvement now that companies are beginning to perceive creativeness as a crucial factor for innovation.
During the Master’s degree students work on real projects in direct contact with Companies and they acquire all the tools, the techniques for offline and online marketing and communication and the methods which enable their integration according to the logics of unconventional marketing and of digital communication.
The purpose of the Master’s degree is to enable participants to develop solutions that reach the customer’s goals, conceiving relevant strategies for brands and consumers on the basis of consumer insight, trend analysis with the use of data and technologies and to master all methodical approaches and tools — traditional, digital/social – at their disposal in order to reach the objective. Professions formed are:
– Company Communications Manager
– Company Product Manager
– Press Agency Account Manager
– Public Relations Expert
– Media Planner in Media Agencies and Advertising Brokers
– Strategic Planner
– Production Studio Producer
– Web Content Writer
– Digital Media Planner
– Digital Media Strategist
– Integrated Digital Media Specialist
– Web Content Manager
– SEO Specialist
– Social Media Planner
– Social Media Analyst
– Community Manager
– SEM Specialist
– Web Analyst
– Digital PR
– Brand Reputation Specialist
– Mobile Marketing Manager
– Project Manager Programmatic Specialist
At the end of the Course, internships at Companies, Agencies, Associations and Professional Studios are scheduled for each and every student. Internships subsequently turn into proper jobs and the start of their professional career.
Those who attend the Master’s degree in Company Marketing and Communication have a wide range of career opportunities since they can count on an all-round preparation which has provided them with those operational skills that the market requires in order to satisfy the needs of an ever-faceted world of professions in marketing and communication, now necessarily customer-centred and connected.
Career opportunities in Companies as marketing manager, brand manager, product manager, research analyst
In Press/Communication Agencies as advertising account executive, account planner and event planner
In Public Relations/Communication Agencies and Companies as public relations executive and media relations specialist
In Media Centres and Press Agencies as media strategist, media planner and media buyer, programmatic specialist
In Research and/or Consulting Companies as research analyst, communication/brand consultant
In the Digital Departments of Agencies, Media Centres and/or profit/non-profit organisations, as digital PR/brand reputation strategist, planner or manager, event manager, integrated communication manager, e-commerce and CRM specialist, social media specialist, SEM&SEO specialist
In Unconventional Marketing Agencies (Viral, Guerrilla, Action, Ambient, Experiential, Holistic, Tribal e Word of Mouth Marketing ).
Fees are reduced according to family income.
Participants may also make use of student loans.
Those admitted are young people, both Italian and foreign, in possession of a Bachelor’s or Master’s degree in any discipline.
An appointment for an admissions interview must be fixed in order to attend the course.
The process provides for:
A collective meeting explaining detailed information on the degree’s contents and formative methods and counselling on the professional figures formed;
An individual meeting of mutual acquaintance and motivational assessment;
A personality test;
A written English language test;
The realization of a small communication project;
Dispatch of written motivations after the meeting.
The Course issues a certificate of competence which certifies professional qualification in line with the directives and regulations of the EU community.
Competences acquired throughout this course are certified by the Region of Lombardy and are valid within the EU as part of the EUROPEAN QUALIFICATIONS FRAMEWORK FOR LIFELONG LEARNING (EQF).