COPYWRITING

MASTER’S DEGREE

copywriting

The advent of the digital age has brought along with itself a real revolution which has impacted crosswise on the way we live and think just as new forms of communication must be integrated with traditional ones, transforming advertising campaigns into multimedia projects. Web and social network writing were born, the recipient of the advertising message is mute and passive no more but has become an involved and ever more interactive consumer. This Communication revolution today asks for new copywriters who know how to use words as a way to integrate the necessities of all means: from classic ones such as TV, radio, press and billboards to innovative and unconventional ones such as ambient, guerrilla, viral, web and social media.

The Master’s degree in Copywriting for Advertising course always starts in October and finishes at the end of April (internships begin immediately after), is full-time (Monday to Friday approximately 8 hours per day) with mandatory attendance.

Competences and skills required to start a career in the Copywriting field must be acquired through hands-on experience not only books in order to cope with the extremely rapid changes requiring continual updating.

Accademia di Comunicazione, thanks to programs constantly updated according to job market demand and a teaching staff made up of distinguished professionals, offers its students an educational environment where they acquire skills and a problem-solving mindset through a project-oriented methodology.

Live projects by real companies developed in small teams under the guidance of professionals are the core activities throughout the Course, whose aim is the construction of a professional portfolio to enter the world of employment with.

The Accademia di Comunicazione educational approach is based on the ‘learning by doing’ methodology. That’s why at Accademia the teaching staff is made up exclusively of outstanding professionals in the various fields of Communication: Creative Directors, Copywriters and Communication Experts from the most important Italian and international Advertising Agencies, Experts on audio and video editing techniques, Experts in music production for Communication.

Professionals transfer available expertise and knowledge while guiding and supervising students in the realization of copywriting and communication projects.

The students realize actual advertising campaigns and creativity projects, commissioned in briefings with Companies and non-profit organisations, by teaming with students from the Art Direction Courses and with guidance from Creative Directors.

During the Course, students participate (and win) in the most important national and international awards with guidance from Italian and English Creative Directors:

ADCI Awards – Italian Art Directors club Award; The One Show College Competition: the New York Art Directors Club Award – The D&AD Student Awards : the British Art Directors Club Award– Spot School Award: The International Mediterranean Award– Young Lions: the Roger Hatchuel Academy Award in Cannes – Future Lions.

The Master’s Course forms professionals endowed with integrated knowledge of communication and elevated levels of creativity in language interaction.

Acquired competences will not only allow participants to be Copywriters in Press Agencies but also carry out strategic-project oriented professions in the fields of information, television and radio broadcasting, advertising, press offices, web TVs and for all unconventional and digital areas.

At the end of the course, internships at Companies, Agencies, Associations and Professional Studios are scheduled for each and every student. Internships subsequently turn into proper jobs and the start of their professional career.

Those who attend the Master’s degree in Copywriting course may work as:

 

– Copywriters in Press Agencies

– Producers in Production Studios

– Strategic Planners in Press Agencies

– Web Content Writers

– Web Content Managers

– SEO Specialists

– Social Media Analysts

– Community Managers

– Digital PR

– Brand Reputation Specialists

– Directors

Fees are reduced according to family income. There are 6 income brackets.

Participants may also make use of student loans.

The degree is dedicated to young graduates and undergraduates or persons with an equivalent job and/or educational background, no matter the field they come from, who have a strong interest in words and languages and who intend to acquire specific creative competences.

An appointment for an admissions interview of mutual acquaintance and motivational assessment must be fixed in order to attend the course.

To allow the students to check whether their professional interest actually concerns

the copywriting and to be able to advise them to take this path or not, is delivered the material for a test of creativity to be carried out at home.

The works must then be sent to Accademia di Comunicazione and will receive a detailed comment.

The Course issues a certificate of competence which certifies professional qualification in line with the directives and regulations of the EU community.

Competences acquired throughout this course are certified by the Region of Lombardy and are valid within the EU as part of the EUROPEAN QUALIFICATIONS FRAMEWORK FOR LIFELONG LEARNING (EQF).

Owing to both its history and the quality of the formative method the Course has obtained the patronage of the Italian Art Directors club.