Pantone Tag – D&AD New Blood 2015
Gianluca Carone Corso di Graphic Design.
Pantone Tag is designed to be multifunction, lightweight, versatile and easy to use. I created Pantone Tag so that everybody could paint their city just by living it everyday, walking the streets, being and feeling alive, whatever this means for any of us.
Pantone Tag is made with a waterproof polyester cloth that measures 180cmx180cm. A white insert acts both as a hood and a closure for the saddle bag/shoulder bag/ backpack.
The construction of the cloth is based on a module that measures 30cmx36cm, which divides the cloth into 5 parts vertically and into 6 parts horizontally.