One Show 2017 - Accademia di Comunicazione
 
 
Altri Progetti

AirPeace

One Show 2017. Social Brief  “Partners for Peace”, promosso da PartnersGlobal e TOMS.

Stefano D’Andrea, Luca Gallozzi (art director) Nahomi Cremona, Tommaso Porzano, Loredana Vacirca, Martina Widmann (copywriter).

Prejudice against different cultures is a serious problem in Europe. All the recent terrorist attacks achieved the objective of spreading fear. As a result, many Europeans started discriminating Islamic people, but they are much more similar to most of them as they think. With the aim to fight the prejudice that causes this hostility, we decided to show French and Algerians that even if they believe they are so different, they actually have something in common to share. Which means that if they go beyond prejudice, they can live positive experiences together.